November 2, 2018
Why Measurable PR Matters

Like the human resources department, PR is frequently viewed as a cost center rather than a revenue generator. Because of this perception, it’s important to prove value to the C-suite.

Most communicators understand the importance of contributing to a positive ROI, but at the same time, they’re stumped about how to assess and measure outcomes.

Every other department in any company must generate and demonstrate a measurable contribution to business goals; the same is expected of PR. Implementing a basic set of measures that are tied to business objectives and aligned with company objectives and strategy is the key.

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

Find out how.

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