Candice Hickman

Candice Hickman

Digital Media Analyst

Candice ensures our clients are using data to best inform their strategies by analyzing how our content strategies are performing, along with creating and managing paid campaigns that support those.

After graduating with a bachelor’s degree in mass communication with a focus in television, Candice spent four years as a part of the production team and lead of the news graphic department at a major Little Rock network station. She then joined the marketing department of a prominent local retailer before heading to agency life at another Little Rock communication firm.

Candice spends her days at Ghidotti Communications analyzing our content efforts and determining where lead generation needs to be created and funneled. She also strategizes media plans for our clients, working with sales reps and purchasing ad space across multiple media outlets. She, by far, knows more about numbers and Microsoft Excel than anyone in the office!

She is actively involved in the community through organizations such as Junior League of Little Rock.

 

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