Content marketing is quickly changing the way businesses interact with their customers and we understand the importance of this tactic, which is why we’ve created this leadership position within our company. Sandra has the knowledge and expertise to identify effective, creative ways for businesses to convey key messages to their target audiences.
She oversees The Arkansas 100, which consists of a biweekly e-newsletter, website and social portals that tell stories of Arkansas in 100 words or 100 seconds. It covers everything from travel and culture to business and entrepreneurship and everything in between.
Before joining our team, Sandra was the director of digital presence at Vines Media. She has also served as editor-in-chief of Little Rock Soirée magazine where she established the magazine’s digital presence by launching its website and very popular daily e-newsletter.
After graduating from Harding University with a degree in journalism, Sandra spent the first seven and half years of her career as a television news reporter, then served in state government both as the spokesperson for the Secretary of State under Charlie Daniels, and later as the public information officer for the Arkansas Insurance Department’s Rate Review Division after the Affordable Care Act passed in 2010. There, Sandra joined the team that helped launch a statewide education campaign promoting provisions of the new law, including the new marketplace.
Sandra volunteers her time as a board member for Yoga Warriors, a nonprofit dedicated to promoting the benefits of yoga to help relieve stress and symptoms of cancer, and is on the committee for Heifer’s annual Urban Farm Fest event. She’s also the Vice President of Ad Club Little Rock, the Little Rock chapter of the American Advertising Federation.