Alliance Rubber Company, the world’s largest manufacturer of rubber bands headquartered in Hot Springs, Ark., produces approximately 2,200 high-quality rubber products marketed in 55 countries. For nearly a century, Alliance Rubber has been organizing the world in fun, affordable ways. Ghidotti Communications has been working with Alliance Rubber for seven years as its public relations partner. Our agency works to raise awareness in both the B-to-B and B-to-C markets for Alliance, creating push-pull marketing strategies for the company. Rubber bands can be boring if you let them, but Ghidotti Communications works to ensure consumers, companies, media and influencers know all the many uses rubber bands can play in one’s life. Our agency helps on specific B-to-B strategies to reach current and prospective customers with content and messaging that leads to increased sales and fertile ground for the sales team to generate revenue.