Outlets of Little Rock

Arkansas' First and Only Outlet Center Celebrates Its Grand Opening

Arkansas’ first and only outlet center opened in October 2015, and was celebrated all across the state. Finally, Arkansans don’t have to drive three hours away to Branson or hit the outlets on their way to the beach! Outlets of Little Rock, located in Little Rock at the busy intersection of I-30 and I-430, features many of America’s most popular brands, including Gap, Banana Republic, J. Crew Factory, Restoration Hardware and more.
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Ghidotti Communications was hired to unveil the new 75-store shopping mecca through media relations, influencer marketing and special events. The opening of the Outlets of Little Rock was a four-day, jam-packed weekend that brought thousands out to the new shopping center, including almost every media outlet in the state.

We planned and executed a shopping night that benefited 20 local charities, a red-ribbon cutting and news conference event with the Little Rock Regional Chamber of Commerce, a VIP breakfast event and a fashion show featuring celebrity stylist and Emmy award-winning television personality Carson Kressley. Needless to say, we needed some extra-long naps after that weekend! The great news? Retailers expressed endless excitement for the weekend since many of them exceeded their sales goals, and shoppers were over-the-top thrilled that outlet shopping was finally nearby.

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